Deceptive Advertising 8-18-12
I realize that I should finish my report on the Sarasota Yacht Club, but warning my clients about this scam has become an immediate priority. Most of the business people in Sarasota are very honest and treat their customers fairly. They have to. Sarasota is a small "big" town and word--good or bad--travels fast. Thus I am sad to be the first to report on a business deception that is going on just two blocks from where my workout studio is located. The offender is a well known business called Splish Splash and they are part of a much larger franchise. I have gathered photographic proof of a grossly misleading come-on displayed on their pylon 
sign---directly in front of their building. I doubt that the parent company knows of this. If they did, they certainly would not condone it. 

As I drove serenely along Tamiami Trail in route to signing up at the new Costco, I spotted an intriguing promise on the marquee. It hinted there were women in the store with swimsuits that were practically FALLING OFF! I have been to Miami South Beach on several occasions and was APPALLED to see women on the beach wearing only the bottom half of their swimsuit. It was thus hard for me to envision any less than that! But the sign clearly stated that swimsuits in that store were up to 70% off! I turned immediately and went inside. Imagine my disappointment when I discovered that what they claimed was not true. Granted, they were having some kind of a sale, but had they  lettered the sign honestly, I would NOT have been enticed so easily.  Please people, do not be fooled like I was. I shall post the phone number soon. If each reader calls the manager and complains soon, our collective voices will be heard and this deception will end!